MoistureShield Campaign Wins “Marketer of the Year,” the Highest Honour, in Hanley Wood’s Brand Builder Awards
CanWel Building Materials is thrilled to announce that our vendor partner, MoistureShield Composite Decking, has been selected by Hanley Wood as the 2019 Brand Builder Awards Marketer of the Year. This annual award for the design, residential and commercial construction industries celebrates a commitment to innovation and excellence. It honours those who leverage their marketing programs using modern marketing tactics.
Randy Pearce, CanWel Product Manager shared his enthusiasm, “MoistureShield by Oldcastle has hit social media with force, they’ve really upped their game when it comes to marketing!” But his excitement didn’t end there. “Dealers and builders are starting to become aware of the MoistureShield brand and we see more great things around the corner. It’s their commitment to great marketing plans that has elevated them to be a top brand in the decking industry.”
A lot of others are just as impressed by the brand. Hanley Woods published a press release on Markets Insider, where President Paul Tourbaf says of MoistureShield, “Their forward thinking suite of tools and training materials allowed them to separate themselves from the competition and gain preference and market share in a crowded space.” That’s been no easy feat, especially since it was only a year ago that the brand was acquired by manufacturer Oldcastle APG, who take pride in the win. According to the Markets Insider release, EVP – National Group Ken O’Neill credits listening to market needs ensured that the brand, “would be delivering more value to our channel partners and their customers.” He gives kudos to collaborator Interrupt, a strategic branding and marketing agency that works with Fortune 1000 brands in the building materials sector.
As the exclusive Canadian distributor of MoistureShield, CanWel sends them hearty congratulations. With their brand awareness on the rise, this is the time to discover how MoistureShield continues to defy ordinary.